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February 2003
Month in Review
by Cyril Penn
The Sky is Not FallingRumors of the demise of the California wine industry have been greatly exaggerated. As this issue of Wine Business Monthly heads for the printer and on to subscribers, major media outlets just reported that holiday sales plummeted in late 2002. The San Francisco Chronicle proclaimed that 2002 "ended with a whimper for wine merchants" while the Los Angeles Times wrote that the industry is "waking up to slumping holiday sales in nearly all categories of the wine market." The ...
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