Wine Business Monthly - The Leading Print Publication for Wineries and Growers
Sign In | New User? Register

The Purple Wine Company and Maverick Marketing

Derek Benham Discusses His Methods, the Wine Lifestyle, and Tannic Mystery
Feb 2003 Issue of Wine Business Monthly
Derek Benham, CEO of the Purple Wine Company, thinks outside the bottle. Not that he ignores what's in it, because Benham is dedicated to delivering to the market quality wines at a good price point. It's just that nothing he does, from winemaking to branding, smacks of the traditional. Far from being a stumbling block, Benham's maverick marketing tendencies propel him from one success to another. Consider the Blackstone Winery story.Blackstone Winery boasted few fixed assets--no vineyards, no w...
» Article access restricted to registered members of

Don't Have an Account?

WBM is the leading publication for the Wine Industry.

• In-depth Product Reviews
• Industry Trends & Analysis
• Access to over 10 Years of Articles

Registration is FREE and EASY.

Already a Member?

Click the button below to sign in:

subscribe | archive | advertise | 800-895-9463

Copyright© 1994-2016 by Wine Communications Group. All Rights Reserved. Copyright protection extends to all written material, graphics, backgrounds and layouts. None of this material may be reproduced for any reason without written permission of the Publisher. Wine Business Insider, Wine Business Monthly, Grower & Cellar News and Wine Market News are all trademarks of Wine Communications Group and will be protected to the fullest extent of the law.