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February 2003
Wine Marketing in the Internet Age: A Quiet Revolution
by Jeremy Benson
Internet wine marketing has finally come of age. E-commerce has evolved beyond the dot-bomb era, which focused on the third tier (e-tailers). The real change is happening, quietly, at the first tier. Wineries large and small are effectively upgrading websites, e-commerce and other e-marketing tools to generate brand awareness, loyalty, and a serious amount of online revenue. This article explores the ways wineries are successfully using the Internet. As a full-service marketing agency for over 3...
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