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February 2003
Wine Business Analysis
ACNielsen/Winery Exchange WineScan Data
WineScan Retail Wine Sales - Four-Week Periods ending November 23, and December 21, 2002• Imported holiday wine sales volume up 17.30%• Domestic holiday wine sales up 0.73%• Total holiday wine sales up 3.61%Because Thanksgiving is something of a moveable feast, the data for the 4-week period ending November 23 ended before the holiday was celebrated. This means that the data for this period were distorted and are artificially somewhat lower than the data for the previous year. Unfortunately, the...
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