Month in Review
Jan 2003 Issue of Wine Business Monthly
Inside the January Wine Business MonthlyWelcome to the January issue of Wine Business Monthly, which focuses largely on marketing. One of this month's articles is about a new brand from Australia called Yellow Tail. Eighteen months after launching, Yellow Tail has sold roughly two million cases in the US. It is considered the fastest launch ever for a premium wine brand. Yellow Tail features colorful packaging and a kangaroo on the label.There are some lessons in this. This phenomenal performanc...
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