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January 2003
Wine and the Law
Opportunities and Pitfalls in Product Promotion
by R. Corbin Houchins
The law is a moving target. That well-known gray line between permissible and impermissible writhes continuously.Both problems and potential advantages arise from subtle and often unheralded changes in the meaning or interpretation of vaguely worded rules that govern business conduct. Thus, it's important for wineries to keep track of whether established compliance practices reflect current interpretations of law--not only to avert unintended illegality, but also to capitalize on potential oppor...
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