The Charles Shaw Consumer Craze
by Cyril Penn
Jan 2003 Issue of Wine Business Monthly
Charles Shaw wines, sold exclusively through the Pasadena, California-based Trader Joe's chain, have been flying off the shelves at a bargain $1.99 per bottle. Trader Joe's is having a hard time keeping them in stock. The wine is an amazing value, so people are wheeling it out the door by the case.Fred Franzia and his Bronco Wine Co. recently purchased the Charles Shaw brand and inventory. It has been resurrected as a bargain brand that includes Cabernet Sauvignon, Chardonnay, Merlot and Sauvign...
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