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Society of Wine Educators Reinvents Itself

Nov 2002 Issue of Wine Business Monthly
Over the past two years, the Society of Wine Educators (SWE) has been going through a metamorphosis. After dusting off its old mission statement and rethinking the organization's role in the wine industry, the board of directors crafted a new mission statement that broadened the Society's educational scope to include wine trade professionals. In the past, the primary function of SWE was educating and certifying people who wanted to teach others about wine. Now after 30 years, the Society of Wine...
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