Walt Klenz on Developing a Global Wine Business
by Cyril Penn
Oct 2002 Issue of Wine Business Monthly
Beringer Blass Wine Estates managing director Walter Klenz believes global wine companies of the future will be multi-branded, market-focused organizations that "look at the market and work backward," rather than "starting at the production source and working forward."Klenz was discussing his vision for the "global wine company of the future" during the recent Wine Industry Financial Symposium in Napa, California.Calling it "just a wild guess," he said such a company might be roughly three times...
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