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October 2002
Dusting Off Clos Du Val
Napa Valley Winery Takes Its Marketing "Back to the Future"
by Judy Kimsey
Mention Clos du Val, what comes to mind? A terracotta-colored label? Those little white squiggles on the label? A Napa Valley wine, complex and elegant, that you'd all but forgotten? If so, marketing research shows that you're in good company, and certainly thinking in concert with Brooke Correll, the historic winery's vice president of marketing.When Correll joined Clos du Val slightly more than a year ago, the mandate from CEO David Campbell was "change." Dust off the image, and propel this wi...
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