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Second Wave of Europeans Taught—and Learned—Important Lessons

Sep 2002 Issue of Wine Business Monthly
More than 150 years ago, immigrants from Europe created California's wine business. In the last 25 years, their countrymen have come to our shores not as immigrants but investors. Many European wine companies have initiated American winemaking ventures, and most encountered unexpected problems. What these companies and their American partners learned as they adapted to the foreign environment should interest anyone in the wine business.The Early PioneersSparkling wine producers were the true pio...
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