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August 2002
Industry Trends
Research Reveals Surprising Results for "Top Ten" Luxury Wine Markets
Some of the data in Motto Kryla Fisher's 2002 Wine Trends State Report runs counter to assumptions commonly made with respect to wine sales, as does data from an additional analysis of wines retailing for $20 per bottle and more.Overall sales in the Top Ten States are consistent across all varietals, yet sales are more variable by varietal and price segment (click here to see tables).Wineries often look at their desired sales mix at the end of the year but don't necessarily consider how much eac...
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