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August 2002
Australian Winery Production and Distribution Costs
by Frederique Perrin and Larry Lockshin
The Australian Wine Industry is so focused on its future that it has nearly forgotten to celebrate its 200th birthday. This dynamic and rapidly growing industry has developed official strategies and goals, not only in term of international market share by maintaining a "good value for money", but also in term of marketing its brands and products. Accountable for only 4 percent of the wines sold on the global market, Australia is now aiming for 7 percent by the year 2025. With several of its 1996...
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