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Wine Vision

An Interview with Paul van der Lee
Aug 2002 Issue of Wine Business Monthly
Editor's Note: Focusing on consumers, and on what they value and want, was the focus of the presentations and informal conversation at the recent annual meeting of Wine Vision, in Napa, California. Wine industry leaders from across the country came together to discuss the challenge of making wine more of a part of American culture. They called on the industry to come together to increase consumption, play a greater role in politics, promote sustainable farming practices and generally improve the...
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