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August 2002
From the Drawing Board
by Jeffrey Caldewey
Photographs 2002©Robert M. BrunoNothing is more nuanced than wine, and the best wine packaging reflects the subtle richness and depth inherent in a bottle of wine. From character variation, to the winemaker's style and philosophy, to cultural and historical references, wine packaging engages an audiences though visual clues and thematic narratives. A wine package can seduce with shear luxuriousness, or intrigue with understatement. It can offer intellectual enlightenment, or sensory bliss. It ca...
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