China Wants Wine
Shanghai—Brush Up On Your Chopsticks Technique
Aug 2002 Issue of Wine Business Monthly
The government in Beijing estimates that within eight years, China's population will stand at an incredible 1.4 billion people, with the number exploding by some 14 million a year. Michael Parr, Wente Vineyards' export manager and an old China hand, says that just the core target of potential wine drinkers is roughly equal to the entire population of the United States.Now, though it's hard to believe because of the US experience of governmental negativism over almost all issues involving wine, t...
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