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August 2002
Napa Ridge Winery Gains a Home to Match Its Presence
by Paul Franson
When Beringer Vineyards sold its Napa Ridge brand for $42 million to Bronco Wine Company in April 2000, it tossed a hot potato to a recipient with asbestos hands.Though the brand had started in Napa, it had long been made with cheaper grapes from other locations. Other Napa Valley vintners had long grumbled that the Napa Ridge name was exploiting Napa Valley by making a wine whose brand implied that it was made with Napa grapes, but in fact, contained few or none. It had also been a very success...
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