Anti-Counterfeiting Technology Could Protect Wine And Profits
by Gadi Hoenig
Jul 2002 Issue of Wine Business Monthly
Wine counterfeiting is big business, and it can have a significant impact on both the bottom line and the reputation of targeted wineries. For a relatively small investment in bottles, fake labels and cheap wine, counterfeiters can collect returns of thousands of percent. Like phony fashion handbags and watches, knock-off clothing, or--closer to home for winemakers--counterfeit brand-name spirits, the value of counterfeit wine is too high in value to go unnoticed by thieves.Though advances in pr...
» Article access restricted to registered members of winebusiness.com/