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July 2002
Green Marketing Bypasses Wine Business
by Paul Franson
Walk into any supermarket and you'll see organic fruits and vegetables displayed prominently - and at prices significantly higher than their non-organic counterparts. Yet, though many grape growers are growing grapes organically or even biodynamically, you'll see barely a sign of that distinction on most wine labels."'Organic' is a diversion," says John Williams, owner and winemaker at Frog's Leap Winery in Napa Valley, which farms organically without irrigation, with some of his vineyards being...
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