World's Largest Producer Shares Winemaking Secrets
by Paul Franson
Aug 2000 Issue of Wine Business Monthly
No wine company is held in more awe by consumers and competitors alike than E & J Gallo. The largest wine producer in the world, Gallo is successfully transitioning from high-volume products scorned by connoisseurs into quality wines that compare in blind tastings with the world's best wines. Yet until recently, Gallo has been infamously secretive, unwilling to discuss its viticulture and winemaking, much less its financial or marketing operations.Recently that has changed dramatically. Gall...
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