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May 2002
Tasting Room Sales
How much has changed since September 11?
by Mary-Colleen Tinney
Tourism in California is vitally important to the health of a winery tasting room. In California alone, travel and tourism expenditures total $75.4 billion annually, provide jobs for 1.1 million Californians, and generate $4.9 billion in tax revenues. Sonoma and Napa Counties attracted 9.2 million of California's more than 289 million visitors in the year 2000. Of that 289 million who traveled the state, over 245 million are California residents, a full 85 percent of California travel. Following...
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