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May 2002
Marketing 'Brand' Virginia
Government Funds and Dedicated Vintners Help Virginia Wineries Association Support Industry Growth
by Laura Lee Madonna
Virginia wine country is quite beautiful--densely wooded, rolling hills that produce a wealth of spectacular pastel colors and landscapes for tourists. In fact, Virginia's wine regions help fuel the tourism industry by hundreds of thousands of visitors each year. The most important festival for tourists and wineries is the annual Vintage Virginia put on by the Virginia Wineries Association (VWA). The state's oldest and largest wine festival is heavily marketed along the east coast with tickets a...
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