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June 2002
The Long And Winding Row
US Consumers and Their Changing Attitudes Toward Wine
by Sean Baenen
Things aren't what they used to be in the wine trade. The past decade saw substantial change in the supply side of the industry. We are left with a market that has garage vintners, consolidating global purveyors, and arguably the most influential critics of any kind in the world all sharing the same stage. It's an odd concoction to be sure. Nevertheless, this is the wine business in 2002: a business in which many make their living everyday. Wine & The Consumer While many are comfortable with...
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