Aims to Teach Consumers that Wine Can Be Enjoyed All the Time
Jan 2002 Issue of Wine Business Monthly
The wine industry has inherited a monster. For many years wine, for whatever reasons, has been viewed as unapproachable, distant, aloof. For special occasions, for dinners with the in-laws or when the boss invites you out with the clients (and pray that somebody who knows orders the wines so nobody makes a fool of themselves ordering the wrong one for the salmon appetizer).Wine is for people who can describe a Syrah as "an ample, plump cerise, with hints of black cherry on the nose a...
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