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Apr 2002 Issue of Wine Business Monthly
Packaging NewsWines are emerging as one of the fastest-growing categories for US supermarkets sales. Based on sales in the 33 states that permit alcohol sales in supermarkets, wines accounted for more than $3.6 billion in sales last year and generated $826 million in new revenues in 18 months. Only bottled water did better, with a $973 million sales gain for all 50 states combined in the same period. Supermarkets and mass merchandisers currently account for about 5 percent of total wine sales at...
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