Wine Business Monthly - The Leading Print Publication for Wineries and Growers
Sign In | New User? Register

Month in Review

Connecting with the Consumer through Branding and Packaging
Apr 2002 Issue of Wine Business Monthly
"Marketing is more essential than ever for ensuring long-term success." Our annual packaging issue is always popular. That's because the wine business is all about brands. The brand and the packaging establish a direct personal relationship between the consumer and the product and help consumers select from an overwhelming array of choices. Packaging is central to brand's identity, and it often needs to be updated. In "The Gestalt of Packaging," Jeffrey Caldewey reminds us that it is the in...
» Article access restricted to registered members of

Don't Have an Account?

WBM is the leading publication for the Wine Industry.

• In-depth Product Reviews
• Industry Trends & Analysis
• Access to over 10 Years of Articles

Registration is FREE and EASY.

Already a Member?

Click the button below to sign in:

subscribe | archive | advertise | 800-895-9463

Copyright© 1994-2016 by Wine Communications Group. All Rights Reserved. Copyright protection extends to all written material, graphics, backgrounds and layouts. None of this material may be reproduced for any reason without written permission of the Publisher. Wine Business Insider, Wine Business Monthly, Grower & Cellar News and Wine Market News are all trademarks of Wine Communications Group and will be protected to the fullest extent of the law.