Change the Cost of Wine When Nothing Else Changes
by WBM Staff
Apr 2002 Issue of Wine Business Monthly
Mega-drinks companies continually look around the world at potential mergers and acquisitions, a dynamic driven by economies of scale in a global market and partly by a need to hedge against currency fluctuations. The expansion and maturation of producers in "New World" countries continues to change the global wine scene at a time that multinational retailers are setting up shop across borders and expecting producers to conduct business across multiple markets. These global dynamics make exchang...
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