Tracking Depletions Becomes New Priority For Wineries
by Paul Franson
Apr 2002 Issue of Wine Business Monthly
Few things are more important to most businesses than their sales, but wine has grown so much in the last decade that many wineries haven't adequately tracked what their distributors and retailers are selling.That situation has changed dramatically of late, and determining sell-through to end customers has become critical for firms that never cared in the past. The problem is how to do it. Standard electronic reporting systems don't solve all the problems encountered, leading to much controversy...
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