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April 2002
Packaging Briefs
by WBM Staff
Robert Mondavi Repackages Coastal WinesRobert Mondavi Winery is introducing new packaging for its "Coastal" line of wines, emphasizing the Robert Mondavi name more prominently and adding the designation: "Private Selection." In fact, the company is expected to drop the "Coastal" designation eventually. There are now about two-dozen players in the "Coastal" category.The company made the decision to emphasize the Robert Mondavi name after conducting some extensive market research. "There have been...
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