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The Marketing Decade

Setting the Australian Wine Marketing Agenda 2000-2010
Apr 2002 Issue of Wine Business Monthly
Over the last two decades, the Australian wine industry was able to leverage its investment and heritage of quality vineyards and winemaking expertise to gain a high degree of penetration in global wine markets. The next decade, however, will be a more formidable challenge as the world economy, which is a vital stimulus to premium wine demand, is unlikely to repeat the robust performance of the 1990s. Structural changes in business, such as retail and wholesale consolidation, will have ramificat...
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