The Gestalt of Packaging
Apr 2002 Issue of Wine Business Monthly
From The Drawing BoardThe identity of a wine brand is represented primarily through its package. Thousands of buying decisions a day are made solely on the strength of this design. More than simply a label, it is the dynamic interplay of the many discrete components that go into the making of a complete package design.The Gestalt of the Wine PackageGestalt is a psychology term that stresses the perception of the whole over its constituent components. In layman's parlance, the perceived image is ...
» Article access restricted to registered members of winebusiness.com/