Mar 2002 Issue of Wine Business Monthly
BookshelfThe Chalone Wine Group has created a booklet on Syrah called A Study In Syrah: An Educational Overview. The 39-page bound, full-color brochure is designed to teach food and wine industry employees (waiters, wine shop employees, restaurant managers, wine buyers and others) about the so-called "next big thing" in wine varieties. Chalone director of communications, Ken Morris, explains, "This is not a consumer piece but it's designed to make the sales people who directly deal with consumer...
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