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March 2002
State of the Grapes: More Competition for Brands
by WBM Staff
A challenging economic climate, sluggish growth, and an overabundance of supply are creating more competition among brands."The stars fell out of alignment this year because of one word: competition," said Jon Fredrikson, publisher of the Gomberg-Fredrikson Report. "Wineries are becoming more aggressive, spending much more time on sales and marketing activities," Fredrikson said. "In the late 1990s, selling wine was pretty easy. Now's the time for the professionals in sales and marketing to get ...
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