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Mar 2002 Issue of Wine Business Monthly
Most sales information brand owners have today is based on depletions. Cash register scan data is available from supermarkets and chain stores but little customer data is available from those sources and virtually no data from scanners, or elsewhere, is available from independent retailers. A new internet-based service, however, provides information on transactions that take place within the store from retailer to consumer. is building a store-by-store national database of wine ...
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