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March 2002
The Wine Marketeer: Of Wine and Websites
by Liz O’Connell
The world has changed in the last 10 years. The Internet has touched all of our lives, whether we wanted it to or not. It's here to stay and is an incredibly important communication mechanism. How can the Internet help us tell the world about our great wines and perhaps actually sell some for us?A Website Is a Marketing Document Approach it like any other marketing tool. Too many companies don't realize their websites are part of their brands and identities, and their sites are often left up to ...
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