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Feb 2002 Issue of Wine Business Monthly
French Research Exposes Wine Snobs French researchers claim to have proven that so-called wine experts know "no more than the rest of us," according to a recent report appearing in The Times of London.Critic's pronouncements are "revealed as little more than self-delusion by an award-winning French study," says the report. "They base their views as much on color and labels as upon a wine's bouquet and flavor.""The truth is that you cannot define taste objectively," French researcher Frédéric Bro...
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