Central Valley Winegrape Producers in Crisis
by WBM Staff
Feb 2002 Issue of Wine Business Monthly
A new report produced for the California Association of Winegrape Growers (CAWG) concludes that Central Valley growers are facing a financial crisis and that there are two separate markets with different objectives for producers. One is the commodity business with strategies aimed at lowering production costs and maximizing productivity for selling grapes for concentrate used primarily as an ingredient for food and beverage manufacturing. The other is the specialized "wine growing" arena produci...
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