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January 2002
Wine Market Council
5-Year Goal: Boosting Consumption to New Highs
by Jeremy Hay
 Early in 2001, in an interview for Beverage Industry News, John Gillespie, executive director of the Wine Market Council, warned of what he termed a "collision of trends."Headed in the right direction for the wine industry, he said, were core wine consumers, those who drink wine weekly or more often, who have increased by 500,000 since 1997, to 16.2 million. But headed the wrong way were the marginal wine drinkers, those who drink wine less often than weekly but at least every two or three...
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