Jan 2002 Issue of Wine Business Monthly
Moulton, Kirby, et al., Successful Wine Marketing, Ed. Kirby Moulton and James LapsleyApsen, Gaithersburg: 2001. Kirby Moulton and James Lapsley have compiled an extremely interesting work on wine marketing. Successful Wine Marketing draws upon the expertise of more than two-dozen wine business experts to cover the disparate aspects of wine marketing and sales. The book has also receive accolades from L'Office International de la Vigne et du Vin OIV in the form of the Prix de l'Office Inte...
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