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January 2002
Brands of Passion in a Consolidating Market
by wbm Staff
"Passion" is a wine industry cliché but for good reason: the industry has attracted an enormous collection of individuals with great "passion." Many of the greatest wine brands have been built on passion, either passion for the quality of producing the product, passion for creating a vibrant attractive lifestyle or passion for a business opportunity, observes University of California Hass School of Business teaching fellow William Rosensweig."We are at a unique point in time with the number of p...
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