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Brands of Passion in a Consolidating Market

Jan 2002 Issue of Wine Business Monthly
"Passion" is a wine industry cliché but for good reason: the industry has attracted an enormous collection of individuals with great "passion." Many of the greatest wine brands have been built on passion, either passion for the quality of producing the product, passion for creating a vibrant attractive lifestyle or passion for a business opportunity, observes University of California Hass School of Business teaching fellow William Rosensweig."We are at a unique point in time with the number of p...
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