Wine Business Monthly - The Leading Print Publication for Wineries and Growers
Sign In | New User? Register

Brands of Passion in a Consolidating Market

Jan 2002 Issue of Wine Business Monthly
"Passion" is a wine industry cliché but for good reason: the industry has attracted an enormous collection of individuals with great "passion." Many of the greatest wine brands have been built on passion, either passion for the quality of producing the product, passion for creating a vibrant attractive lifestyle or passion for a business opportunity, observes University of California Hass School of Business teaching fellow William Rosensweig."We are at a unique point in time with the number of p...
» Article access restricted to registered members of

Don't Have an Account?

WBM is the leading publication for the Wine Industry.

• In-depth Product Reviews
• Industry Trends & Analysis
• Access to over 10 Years of Articles

Registration is FREE and EASY.

Already a Member?

Click the button below to sign in:

subscribe | archive | advertise | 800-895-9463

Copyright© 1994-2016 by Wine Communications Group. All Rights Reserved. Copyright protection extends to all written material, graphics, backgrounds and layouts. None of this material may be reproduced for any reason without written permission of the Publisher. Wine Business Insider, Wine Business Monthly, Grower & Cellar News and Wine Market News are all trademarks of Wine Communications Group and will be protected to the fullest extent of the law.