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January 2002
Taking it Direct
Programs taking on various roles and forms in today's wine industry
by Scott Ferguson
After months of bad economic news it was officially declared in November that the country was in recession, news that certainly didn't come as a surprise to the members of the wine industry, struggling to keep sales from sliding down with the economy. As traditional sales channels sputter, some wineries are taking another look at direct sales.On-premise sales in particular have suffered from the effects of recession and the events of the September 11 tragedy; cautious consumers have curbed their...
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