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August 2000
Worlwide Consumption Trends
A Global Uptick?
by Helena Conibear
It is true that the US and the UK in particular are enjoying a boom in wine sales and an increase in sales value per bottle sold. In the UK alone there has been a value growth of 45 percent for still wines between 1994-98 and the wine market grew from £4.3 billion in 1998 to £4.6 billion in 1999. Yet the global picture is far from optimistic, especially if total alcohol consumption is analysed within the West in particular. European ConsumptionAlcohol consumption in France is still falling, from...
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