Central Coast Vineyard Team
Nov 2001 Issue of Wine Business Monthly
Workers at competing wineries like to make fun of Jekel's organic vineyard. The vegetation running between the rows at the Greenfield farm looks wild and unruly, nothing like the orderly presentation employees at other vineyards pride themselves on maintaining. But Jekel winemaker Rick Boyer knows that the groundcover - which attracts a variety of beneficial insects and eliminates the need for pesticides - is helping produce a superior crop."As we've gotten further into our organic regime," he s...
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