Wine Business Monthly - The Leading Print Publication for Wineries and Growers
Sign In | New User? Register

Innovations in Sales Technology

Wineries and their distributor partners ramp up their education strategies with mobile-friendly sales tools
Jul 2014 Issue of Wine Business Monthly
There has long been a gap in communication between wineries, distributor sales staff and the bottom-line customer: both retailer and consumer. There’s almost always an in-house sales lingo at every wine marketing company that can be difficult to understand. As distributors’ portfolios continue to expand, there has been an ever-growing need to educate sales staff about individual wines and provide them with easy-to-use sales technology. This communication gap is being closed as more s...
» Article access restricted to registered members of

Don't Have an Account?

WBM is the leading publication for the Wine Industry.

• In-depth Product Reviews
• Industry Trends & Analysis
• Access to over 10 Years of Articles

Registration is FREE and EASY.

Already a Member?

Click the button below to sign in:

subscribe | archive | advertise | 800-895-9463

Copyright© 1994-2016 by Wine Communications Group. All Rights Reserved. Copyright protection extends to all written material, graphics, backgrounds and layouts. None of this material may be reproduced for any reason without written permission of the Publisher. Wine Business Insider, Wine Business Monthly, Grower & Cellar News and Wine Market News are all trademarks of Wine Communications Group and will be protected to the fullest extent of the law.