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July 2014
Innovations in Sales Technology
Wineries and their distributor partners ramp up their education strategies with mobile-friendly sales tools
by Liza B. Zimmerman
There has long been a gap in communication between wineries, distributor sales staff and the bottom-line customer: both retailer and consumer. There’s almost always an in-house sales lingo at every wine marketing company that can be difficult to understand. As distributors’ portfolios continue to expand, there has been an ever-growing need to educate sales staff about individual wines and provide them with easy-to-use sales technology. This communication gap is being closed as more s...
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