Slow Moving & Niche-Oriented 59-Gallon Bordeaux Still King of the Cellar
by Jeremy Hay
Nov 2001 Issue of Wine Business Monthly
Barrel programs are as tradition-bound as virtually any aspect of winemaking, and trying to spot barrel trends is a bit like watching a tortoise race to pinpoint where down the stretch the winner turns on the speed. A recent survey of cooperage veterans and winemakers suggests that what trends there are, have as much to do with shopping habits as with any particular changes in barrel styles.Mark Feinberg, marketing director at Mendocino Cooperage, says, "The wine business is becoming less of an ...
» Article access restricted to registered members of winebusiness.com/