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July 2000
Wine Education Update
Learning More About Wine Enhances Any Wine-Related Employment
by Lisa Shara Hall
Knowledge is power.   Sure, a cliché, but like most other overused gems, one with a basis in common sense and truth. You'd think anyone working in the wine trade would be knowledgeable about the field, at least better wine-educated that the average consumer. Think again. How many of us have been frustrated about the lack of grape growing/winemaking/wine marketing knowledge exhibited by sales people at all levels, sommeliers, winery staff, supplier staff, and even--gasp--journalists.In the U...
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