Getting Ready for Crush
by Cyril Penn
Jun 2014 Issue of Wine Business Monthly
There are similarities between making a magazine and making wine. Both take passion, both take commitment, both involve myriad behind-the-scenes details and a frenzy of last-minute activity. Neither are quite as glamorous as they’re sometimes made out to be. Both involve deadlines, and that can be nerve-wracking. But it doesn’t have to be that way. As I’m fond of saying, deadline is your friend because it makes things happen. After the frenzy of a magazine deadline, we often p...
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