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May 2014
The Evolving Tasting Room Experience
Strategies wineries are using to improve the visitor experience
by Liza B. Zimmerman
A memorable tasting room visit can inspire steady online purchases for years to come. Upscaling a visit to the winery is definitely a factor that smart producers are—or will need to be—paying attention to. Both winery club members and other sporadic visitors have long been drawn to high-profile tasting rooms in California and other major wine-growing areas. Food pairings and beautiful gardens have always been part of the experience; however, many producers are trying to up the ante....
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