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May 2014
2014 WBM/SVB Tasting Room Survey Report: Tasting Room Traffic Continues to Grow
Three key metrics you should be tracking
by Cyril Penn
The 2014 Wine Business Monthly/Silicon Valley Bank Tasting Room Survey, which drew a record response from 863 wineries, shows that tasting rooms across the country are making positive progress in building their direct-to-consumer models. Tasting rooms received more visitors this year, customers spent more when they visited and revenues were up across all the regions. With consumers embracing and spending more on wine, the direct-to-consumer sales channel is more vibrant than ever with wine clubs...
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