The Proprietary Wine
In a breakout session at the Unified Wine & Grape Symposium, a panel of winemakers and grape growers discussed their strategies for making proprietary wines.
by Eric Stern
May 2014 Issue of Wine Business Monthly
Every year making the best wine possible is the goal of every winemaker, but vintage variations, ups and downs of financial markets and the vagaries of consumer tastes complicate this goal. European winemakers have had a far longer history than New World winemakers in balancing these oftentimes competing forces. Perhaps because of this, the famed regions of Bordeaux and Southern Rhône in France, and Chianti in Northern Italy, to name just a few areas of the Old World, have achieved the goa...
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